Saturday, February 26, 2011

[Spoiler Alert] Book of Eli

The Movie
For me The Book of Eli was brilliant, specially for its surprise twist near the final part of the movie. The message delivered at the end was magnificent and inspiring. And when it was implied that Solara was somehow going to continue Eli´s legacy, that was just great... GO GIRL POWER!

Now, besides being such a nice movie, I was intrigued by the number of corporate brands that are present in the film, which I think is unusual for a major movie like this.


"Branding"
Here are some of the brands that I was able to spot:

At the beginning of the film when Eli finds a house to spend the night, he start washing his body with a “KFC” wet wipe which can be seen for about 3 seconds. Later we see some more KFC wipes at the store where he exchanged them for a battery charge.
screen capture property of Warner Bros.

Later on, when walking down a highway he came to a point where the road has fallen down. He stops to comtemplate the landscape. There it can be seen a truck trailer of “Busch” beer for about 9 seconds. Mmmm, beer, I´m already thirsty...
screen capture property of Warner Bros.



When Eli reach the town we can see an abandoned “J.Crew” Clothing Store for some 6 seconds at the top left corner of the screen.
screen capture property of Warner Bros.



Also in the town there´s a scene where the "bad" guys head out to go after ELi, a “Puma” Store is shown for less than 2 seconds in the top right corner of the screen.
screen capture property of Warner Bros.

The backpack that Eli carries is from “K-Mart”. "Hello. My name is ELI"... and I buy at K-Mart.
screen capture property of Warner Bros.

Other Mentions
  • In the town store there´s a “Hubbard” calendar on the wall. Hubbard is a construction company that makes highways among other things.
  • Among the books brought to Carnegie (the main "bad" guy), there´s an “Oprah Magazine” along with a copy of the DaVinci Code and an Oxford Dictionary... among other books. LOL
  • This one is not necessarily commercial but interesting nonetheless. When Eli is being held at Carnegie´s place there´s a movie poster of the film “A boy and his dog” (1975). A film that also have a post-apocalyptic setting.
  • In another take of the town we can see an abandoned “Stetson” Hat Company Store.
  • One of the armored trucks that drive the "bad" guys is a “GMC”. It can be seen the red letters of the logo.
  • Immediately after they set out to follow Eli (and the Puma Store is shown) they drive right in front of a “Coffe Beanery” Store.
These were some of the brands that I saw and I wanted to share with you.


Random Thought
This is concerning the movie storyline. Near the end of the film when Claudia (Solara´s mom) walk out of the room and away from Carnegie, I would have liked that she would have taken the book with her. This implying that she really remembered how to read braille language and she just lied to Carnegie to fool him for being such an idiotic tirant. Also implying that more copies would be available in time, besides the one from Eli.

This entry is in response to my last post, Empty Future -Click Here-
http://anax123.blogspot.com/

25 comments:

  1. Very interesting. When I watched the movie, I never noticed all the ads that are in it, but good eye catching that. I, unfortunately, had the plot twist ruined for me before I saw the movie. I hate when that happens. And yet, it was still excellent.

    ReplyDelete
  2. ive always thought it had some plot holes.

    ReplyDelete
  3. I really liked this movie as well, I think I'll watch it again and look out for some of the things you noted

    ReplyDelete
  4. i saw this just so i could see the cat get an arrow in its face =]

    ReplyDelete
  5. excellent movie! awesome cast and had me at the edge of my seat the whole time!

    will follow and support for more updates:
    http://noobotorials-rocks.blogspot.com/

    ReplyDelete
  6. I have not seen the film. Now I'm very curious to see it!
    I hope it's a beautiful film that you described.

    ReplyDelete
  7. I enjoyed watching this movie, but I only noticed the KFC wet whipes.

    ReplyDelete
  8. Its an awesome film, I never consciously noticed the add placements!

    Good post
    x

    ReplyDelete
  9. KFC wet wipes.
    What an odd placement.

    ReplyDelete
  10. Never heard of this before. Now I'll go watch it.

    ReplyDelete
  11. I have to go watch this a second time now! n___n"
    Following!!!~

    ReplyDelete
  12. Makes me wonder how many other movies they do this to. subliminal messages are illegal right?
    also if you get a chance check out my blog; Rawbhal's Interwebular Emporium

    ReplyDelete
  13. the only beer in the end of the world would be that nasty shit

    ReplyDelete
  14. Product placement all through it, but still a good movie.

    ReplyDelete
  15. I didn't liked the movie too much, and he was blind? come on.

    ReplyDelete
  16. I wanted to watch that one. Is it like "Fallout 3: The Movie"?

    I'm following~~

    ReplyDelete
  17. Interesting blog concept, will be following

    ReplyDelete
  18. Theres a lot of product placement in the movies these days. Apparently they're loosing out on a lot of money because of piracy?

    ReplyDelete
  19. I have to admit I didn't notice any of them.

    ReplyDelete
  20. I have never seen the movie, been on my watch list for a while though

    ReplyDelete
  21. I have to say, I didn't notice any of them when I watching it. Really great movie though.

    Great write up and great blog, I'll be sure to check back often. :)

    ReplyDelete